Dell's back-to-school program allows students who buy a new laptop computer for college to get a free printer.The printer giveaway is a(n):
A) push strategy
B) advocacy advertising
C) comparative advertising
D) cause marketing
E) sales promotion

Question

Quizplus · Accepted Answer

Sales promotion uses a short-term incentive is offered to induce the purchase of a particular good or service.

Dell's Back-To-School Program Allows Students Who Buy a New Laptop