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Kraft Foods Has Established Dedicated Teams to Focus on Their

Question 158

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Kraft Foods has established dedicated teams to focus on their business with many of their largest customers.With "Team Kroger," Kraft has combined with Nabisco selling organizations in order to bring more unique shopper insights to Kroger supermarkets.This helps Kroger understand their shoppers and customize their programs to grow even more.At the same time,Kraft has strengthened its relationship with Kroger by gaining a better understanding of the supermarket's needs and how it can help support Kroger's business objectives concurrently with its own.
-Refer to Kraft Foods.The AIDA concept is encouraged among the sales teams that focus on other resellers besides Kroger because it can help in the:


A) JIT process
B) communication process
C) networking process
D) selling process
E) cold calling process

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