Today's firms must develop specific,measurable,and attainable pricing objectives if they hope to survive in highly competitive markets.

Question

Quizplus · Accepted Answer

Developing specific, measurable, and attainable pricing objectives is essential for firms to effectively compete in the market and achieve their goals. Without these objectives, firms may struggle to establish competitive pricing strategies or effectively measure their pricing performance. Ultimately, this can lead to reduced profitability and market share, making it difficult for firms to survive in highly competitive markets.

Today's Firms Must Develop Specific,measurable,and Attainable Pricing Objectives If They