What does the lack of a price-matching guarantee tend to signal to the target market?
A) The retailer has a profit-oriented pricing objective
B) The retailer provides a high level of service
C) The retailer has many competitors in the target market
D) The retailer is selling against the brand
E) The retailer is positioned as a low-price dealer

Question

Quizplus · Accepted Answer

Conversely,when a retailer offers a price-matching guarantee,it is signaling to the target market that is is positioned asa low-price dealer.

What Does the Lack of a Price-Matching Guarantee Tend to Signal