Luciana is trying to decide whether to vote for a political candidate. Based on what she has read about him, she has concluded that he is not qualified for the position, but she agrees with his political positions. Also, she trusts him and likes his decisive personality. In fact, she likes him so much that she sent a small donation to his campaign. Luciana's trust of the candidate represents the __________ component of her attitude toward him.

Question

Quizplus · Accepted Answer

Luciana's trust and liking of the candidate represent her emotional or affective component of her attitude toward him. Her conclusion that he is not qualified for the position is part of the cognitive component. The donation she sent represents her behavior. The situational component would refer to any external factors that may influence her decision, such as the current political climate or events happening in the candidate's campaign.

Luciana Is Trying to Decide Whether to Vote for a Political