A local car insurance company advertises its products with television commercials. During those spots, there are flashy lights, attractive dancers wearing skin-tight outfits, and local celebrities talking about how they have that company's insurance. The advertisement does not, however, mention any of the features, benefits, or costs associated with the product. This company is attempting to earn customers through which path of processing?

Question

Quizplus · Accepted Answer

The company is using flashy visuals and celebrity endorsements rather than information about the product, indicating that they are attempting to appeal to consumers through peripheral route processing.

A Local Car Insurance Company Advertises Its Products with Television