The greater the level of fear in a message, the more effective it will be in changing attitudes.

Question

Quizplus · Accepted Answer

Research has shown that while fear can attract attention and motivate behavior change, overly high levels of fear can lead to denial, avoidance, and resistance, making the message less effective in changing attitudes. Effective communication often involves a balance, providing enough fear to motivate without overwhelming the audience.

The Greater the Level of Fear in a Message, the More