One of your friends tells you, "I didn't like the environmental-awareness presentation today. First of all, it was too long, not to mention the person that gave it was drinking out of a polystyrene cup and drove away in a huge SUV." What kind of processing might your friend be using?

Question

Quizplus · Accepted Answer

Your friend is focusing on peripheral cues (the length of the presentation, the speaker's behavior) rather than the central message (environmental awareness). This suggests peripheral-route processing.

One of Your Friends Tells You, "I Didn't Like the Environmental-Awareness