Collin is asked to repeat what his mother just told him. He says he "forgot," but in reality Collin wasn't paying attention to his mother at all. This is an example of the __________ explanation of forgetting.
A) encoding failure
B) interference
C) memory trace
D) repression

Question

Quizplus · Accepted Answer

Encoding failure is when information is not properly processed and stored in memory, leading to forgetting. In this scenario, Collin did not pay attention to his mother's message, so he did not encode it into his memory, leading to his inability to recall it later.

Collin Is Asked to Repeat What His Mother Just Told