Loss-leader pricing is a tactic that prices products below cost in an attempt to run competitors out of business.

Name: Loss-leader pricing is a tactic that prices products below cost in an attempt to run competitors out of business.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Leader pricing,also called loss-leader pricing,is an attempt to attract customers by selling a product near or even below cost in the hope that shoppers will buy other items once they are in the store.

Loss-Leader Pricing Is a Tactic That Prices Products Below Cost