Two effective pricing tactics,which can be used during a recession,to hold or build market share are:
A) flexible pricing and price shading
B) price shading and price lining
C) unbundling and price shading
D) value-based pricing and bundling
E) price lining and escalator pricing

Question

Quizplus · Accepted Answer

Value-based pricing stresses that customers are getting a good value for their money.If features are added to a bundle,customers may perceive the offering as having a greater value.

Two Effective Pricing Tactics,which Can Be Used During a Recession,to