Kerri believes that people who eat at McDonald's are overweight, so she decides to do a naturalistic observation of people eating at McDonald's. What should most concern us about Kerri's observations?

Question

Quizplus · Accepted Answer

Kerri's preconceived belief that people who eat at McDonald's are overweight may bias her observations and interpretation of the data. This is known as observer bias.

Kerri Believes That People Who Eat at McDonald's Are Overweight