Customer relationship management is accomplished by all of the following EXCEPT:
A) offering the lowest prices of all major competitors
B) organizing the company around customer segments
C) establishing and tracking customer interactions with the company
D) fostering customer-satisfying behaviors
E) linking all processes of the company from its customers through its suppliers

Question

Quizplus · Accepted Answer

CRM is a company-wide business strategy designed to optimize profitability,revenue,and customer satisfaction by focusing on highly defined and precise customer segments,but it does not mean that offering the lowest prices is necessary.

Customer Relationship Management Is Accomplished by All of the Following