When Sony Playstation users want to access amenities on the Sony web site,they are required to log in and supply information such as their name,e-mail address,and birth date.They are also given the opportunity to complete a survey that captures much more information about the person and their gaming habits.Sony gathers this information and makes it available internally to better serve the customer.This is an example of a company using:
A) learned research
B) stimulus/response marketing
C) knowledge management
D) sales-oriented marketing
E) motivational research

Question

Quizplus · Accepted Answer

Knowledge management is the process by which learned information from customers is centralized and shared in order to enhance the relationship between customers and the organization.

When Sony Playstation Users Want to Access Amenities on the Sony