_____ is the addition of information to customer or prospect records for the purpose of better describing or better determining the responsiveness of customers or prospects.
A) Information formatting
B) Database enhancement
C) Data mining
D) Data shading
E) Predictive modeling

Question

Quizplus · Accepted Answer

Database enhancement involves purchasing information on customers or prospects to better describe their needs or determine how responsive they might be to marketing programs.

_____ Is the Addition of Information to Customer or Prospect