In many ways,social media can be defined relative to traditional advertising.For example,while traditional marketing media offers a mass media method of interacting with consumers,social media offers more one-to-one ways to meet consumers.

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Social Media

Question 33

Multiple Choice

Social media:

A) cannot be compared to traditional advertising in any meaningful way
B) is thought of by most people as any tool or service that assists conversation
C) has less sophisticated ways of measuring how marketers meet and interact with consumers than traditional advertising
D) offers more one-to-one ways to meet consumers than traditional marketing media
E) has not yet had a major impact on the way marketing works

Correct Answer: