To Gain Trust in the Social Media Environment,a Brand Should

To gain trust in the social media environment,a brand should:

A) avoid "fun" online content,as that tends to trivialize the brand in the eyes of consumers
B) fill its Web site with numerous links and cram as much information as possible onto each Web page
C) give customers quick access to the information they came for
D) rarely change its online content,because most customers like stability
E) create a "safe" look for its Web site and avoid contemporary design trends