Using Social Media Effectively
Many marketers define their social media objectives around five core concepts: (1)listening--understanding what customers are saying and who those customers are, (2)talking--promoting products/services through conversations with customers, (3)energizing--finding enthusiastic customers and using them to sell to others, (4)supporting--enabling customers to help one another,and (5)embracing--using customers as a source of product innovation.Marketers should also keep in mind that,more and more,customers expect companies to use social media.According to a recent survey,more than half of all consumers want ongoing conversations with companies and brands-and of consumers who use social media themselves,a whopping 85 percent believe that companies should have an active social media presence.Marketers who embrace such consumers can harness the power of social media and ultimately improve profits and brand loyalty.
-Refer to Using Social Media Effectively.Of the social media objectives often defined by marketers,the foundational objective is undoubtedly:
A) energizing
B) talking
C) embracing
D) supporting
E) listening

Question

Quizplus · Accepted Answer

The first action a marketing team should take when initiating a social media campaign is just to listen.Only after establishing an effective listening platform should an organization move on to developing a list of objectives for its social media team to accomplish.