A comparison matrix is an reporting aid that helps consumers evaluate reviews of a product by providing a Consumer Reports style brand-by-attribute matrix that makes the decision for the customer as to which brand is best.

Question

Quizplus · Accepted Answer

A comparison matrix helps consumers evaluate different products or services by comparing various attributes or features side by side, but it does not make the decision for the customer. It provides information to help the customer make an informed decision.

A Comparison Matrix Is an Reporting Aid That Helps Consumers