When consumers use a , they make tradeoffs between attributes and this enables a good attribute to compensate for, or at least reduce concerns about, a bad attribute.
A)information accuracy strategy
B)search efficiency method
C)risk aversion method
D)compensatory strategy
E)non-compensatory strategy

Question

Quizplus · Accepted Answer

The use of tradeoffs between attributes to compensate for a bad attribute is part of the compensatory strategy in decision-making. The other options are not relevant to this concept.

When Consumers Use a , They Make Tradeoffs Between Attributes