Mass marketing communications use all of the following tools except .
A)television
B)radio
C)newspapers
D)publicity

Question

Quizplus · Accepted Answer

Mass marketing communications use television, radio, and newspapers as tools for reaching a large audience with a consistent message. Publicity, on the other hand, is not typically considered a tool of mass marketing communication, as it often involves generating media coverage through unconventional or unexpected means, rather than purchasing advertising space.

Mass Marketing Communications Use All of the Following Tools Except