Jessica shops at Kohl's online because it has brand names like KitchenAid.This is an example of the role of in the success of e-retailers.

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The fact that Kohl's offers brand names such as KitchenAid is an example of the importance of manufacturer brand names in the success of e-retailers. Customers often seek out well-known brands and trust their quality, so having these brands available for purchase can attract more customers and increase sales.

Jessica Shops at Kohl's Online Because It Has Brand Names