Buzz marketing techniques are decreasing in importance to marketers because the cost of the traditional television advertising has increased in the last several years.

Question

Quizplus · Accepted Answer

The statement implies a correlation between buzz marketing techniques and the cost of television advertising, which is not necessarily true. The decreasing importance of buzz marketing techniques could be due to a variety of factors, such as the rise of social media and the increasing need for targeted, personalized advertising.

Buzz Marketing Techniques Are Decreasing in Importance to Marketers Because