According to your readings, Michael Jordan (basketball player) is the highest paid athlete endorser in the U.S.
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Q28: Product placements in video games are called
Q29: Product placements are never placed in movies
Q30: One disadvantage of consumer generated advertising is
Q31: Sponsorship is the least invasive form of
Q32: Product placements are often placed in something
Q34: Celebrity endorsers are usually portrayed as being
Q35: When a character uses a brand in
Q36: Paid product placements must now be disclosed
Q37: Product placement often have a longer "shelflife"
Q38: Consumer generated advertising is usually cheaper to
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