According to research on celebrity endorsers, which of the following is false?
A) Celebrities transfer cultural meaning to the brands they endorse.
B) Celebrities can provide brands with increased levels of trustworthiness and likability.
C) Celebrity endorsements can increase brand recognition but lower ad recall.
D) Celebrity endorsers can reduce consumers' perceived risk for high-technology products.
E) Celebrity endorsers can positively affect company investors.
Correct Answer:
Verified
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Q44: Which of the following statements is true?
A)To
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Q53: is the act of one consumer talking
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