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When an Actor Is Seen in Close Proximity to a Product

Question 73

Multiple Choice

When an actor is seen in close proximity to a product placement, or seen using the product in a scene, an association between the character and/or celebrity and the brand can be created in the consumer's mind.This is referred to as:


A) stealth celebrity endorsement
B) correspondent inference
C) indirect endorsement
D) brand integration product placement
E) imitation evangelism

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