Households in the middle market are known to trade up to premium products for meaningful product categories but trade down to private label brands for less meaningful product categories.

Question

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Households in the middle market are willing to pay more for premium products in meaningful product categories such as food, personal care, and household items, but may choose to purchase private label or store brand products for less important categories such as paper towels or cleaning supplies.

Households in the Middle Market Are Known to Trade Up