Marketers embrace the notion of social class because it helps to explain shopping habits.

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Social class is a useful concept for marketers because it helps to explain consumer behavior and shopping habits. People from different social classes have different lifestyles, values, and consumption patterns, which can influence their purchasing decisions. Marketers use social class analysis to segment their target audiences and design marketing strategies tailored to their needs, preferences, and aspirations. By understanding social class dynamics, marketers can develop effective messaging, pricing, distribution, and promotion tactics that resonate with their target customers and drive sales.

Marketers Embrace the Notion of Social Class Because It Helps