The shift in buying behavior for those in the middle-market to buy luxury goods has created a market called .
A)mass luxury
B)mass prestige
C)mass class
D)all of the above

Question

Quizplus · Accepted Answer

The term "mass luxury," "mass prestige," and "mass class" all refer to the shift in buying behavior where middle-market consumers are increasingly purchasing luxury goods, creating a broader market for such items. These terms highlight the blurring lines between traditional luxury markets and mass markets.

The Shift in Buying Behavior for Those in the Middle-Market