The premise of segmentation is .
A)all consumers are not alike
B)mass market to as many consumers as possible
C)target the largest market possible
D)all consumers are alike

Question

Quizplus · Accepted Answer

The premise of segmentation is that all consumers are not alike, and therefore, a company must divide its potential customer base into smaller, more homogeneous groups or market segments that can be targeted more effectively with specific marketing strategies.

The Premise of Segmentation Is