claims that certain properties of music may be analogous to biochemical agents.
A)Theory of brand jingles
B)Theory of effective marketing
C)Theory of songitis
D)Theory of guerilla marketing
E)Theory of coguitive itch

Question

Quizplus · Accepted Answer

The "Theory of cognitive itch" suggests that certain properties of music can trigger a mental response similar to a biochemical reaction, causing a song to get stuck in one's head.

Claims That Certain Properties of Music May Be Analogous to Biochemical