The scarcity principle is based on the premise of the diffusion of responsibility effect.

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The scarcity principle is based on the idea that people are more likely to want something if they perceive that it is in limited supply. The diffusion of responsibility effect is a separate psychological phenomenon that occurs when individuals feel less personally responsible for taking action in a situation if there are others present who could also intervene. These are two distinct principles.

The Scarcity Principle Is Based on the Premise of the Diffusion