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Leslie Is Shopping for a New Computer the Day After

Question 42

Multiple Choice

Leslie is shopping for a new computer the day after Thanksgiving.She is hoping to get a good deal.The local electronics store has advertised a leading brand of computer at a 60% discount.Leslie goes to the store to purchase that computer, but when she arrives, the salesperson tries to convince her to purchase a higher priced computer with more features.This tactic is commonly known as:


A) foot-in-the-door technique
B) authority principle
C) bait-and-switch technique
D) door-in-the-face technique
E) scarcity principle

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