The relationship between a consumer's self-concepts and his/her possessions is called .This view is consistent with the notion that external objects become a part of us when we are able to exercise significant control over them.
A)appearance management
B)role identity
C)the extended self
D)self-esteem
E)the locus of control

Question

Quizplus · Accepted Answer

The relationship between a consumer's self-concepts and his/her possessions is called the extended self. This theory suggests that we incorporate possessions into our self-concepts and identity, and view them as an extension of ourselves. It is consistent with the idea that we exercise significant control over our possessions, which helps to shape and reinforce our self-concept.

The Relationship Between a Consumer's Self-Concepts and His/her Possessions Is