Terri decides to take golf lessons and pays $300 for 10 lessons.After the 4th lesson, Terri has decided she hates golf.She continues to play (unhappily) saying, "I don't want to waste the $300!" Terri is experiencing the:
A) sunk cost effect
B) endowment effect
C) invariance effect
D) brand positivity effect
E) diminishing sensitivity effect
Correct Answer:
Verified
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