The shows that consumers form unrealistically favorable evaluations of moderately favorable brands when they form singular evaluations, but not when they form comparative evaluations.
A)endowment effect
B)dominance effect
C)brand positivity effect
D)framing effect
E)None of the above is correct.

Question

Quizplus · Accepted Answer

The brand positivity effect refers to the tendency of consumers to form unrealistically favorable evaluations of moderately favorable brands when they evaluate them singularly, rather than comparatively.

The Shows That Consumers Form Unrealistically Favorable Evaluations of Moderately