Reminding consumers about some brands decreases consumer memory for other brands.This phenomenon is known as the:
A)direction-of-comparison effect
B)anchoring-and-adjustment effect
C)attraction effect
D)compromise effect
E)None of the above is correct.

Question

Quizplus · Accepted Answer

The phenomenon described is not accurately captured by any of the options provided. The direction-of-comparison effect, anchoring-and-adjustment effect, attraction effect, and compromise effect are all distinct psychological or decision-making phenomena that do not specifically relate to the scenario where reminding consumers about some brands decreases memory for other brands. This scenario might be more closely related to concepts like interference or the overshadowing effect in memory and attention, but none of the given choices directly refer to this phenomenon.

Reminding Consumers About Some Brands Decreases Consumer Memory for Other