Which of following statements about attribute-based versus attitude-based choice is false?
A)In attitude-based choice, people make choices based on overall evaluations of brands.
B)Attribute information is typically more accessible than attitude information, which means the information is easier to recall.
C)Attribute-based choice is often preferred when brands are very similar overall.
D)Attribute information is considered more diagnostic than attitude information.(Diagnostic means that the information is relevant to distinguishing between choices.)
E)Attitude-based choice can only happen if a brand attitude exists.

Question

Quizplus · Accepted Answer

Attribute information is not necessarily more accessible than attitude information. In fact, attitude information, which represents an individual's overall evaluation of a brand, can often be more easily recalled because it is a summary evaluation, whereas recalling specific attribute information may require more cognitive effort.

Which of Following Statements About Attribute-Based Versus Attitude-Based Choice Is