Joe is trying to decide where to eat dinner tonight.He considers the local restaurant around the comer from his apartment, and recalls that the last time he ate there, the service was poor and the food was cold when it arrived.He figures the chances of bad service again tonight are high so he decides to go somewhere else.What heuristic is Joe engaging in?
A)Representativeness heuristic
B)Availability Heuristic
C)Lexicographic Heuristic
D)The Price/Quality Heuristic
E)The Anchoring-and-Adjustment Heuristic

Question

Quizplus · Accepted Answer

Joe is using the availability heuristic, where he is basing his decision on the most easily available information or his most recent experience at the local restaurant, rather than considering other factors such as the quality of the food or the reviews of the restaurant.

Joe Is Trying to Decide Where to Eat Dinner Tonight