When Jim flies horne from school for break, he always chooses the cheapest flight possible.He feels this is the most important attribute of ticket purchase.(He doesn't care about carrier or flight time.) This is an example of what type of heuristic thinking?
A)The lexicographic heuristic
B)A disjunctive heuristic
C)The attitude heuristic
D)A elimination-by-aspects heuristic
E)A peripheral cue heuristic

Question

Quizplus · Accepted Answer

The lexicographic heuristic is used when a decision maker selects the best option based on the most important attribute, which in Jim's case is the cost of the flight.

When Jim Flies Horne from School for Break, He Always