Which of the following statements about brand laziness is false?
A)Making a purchase out of habit with no fundamental commitment to the brand is a form of brand laziness.
B)Commodity-type products such as flour are especially susceptible to brand laziness.
C)Brand laziness can be a smart strategy for consumers because it saves time and effort.
D)Brand laziness is a good phenomenon for marketers because consumers rarely shift their preferences for products in which they practice brand laziness.
E)Brand laziness occurs in part because consumers are cognitive misers.

Question

Quizplus · Accepted Answer

This statement is false. Brand laziness is not a good phenomenon for marketers because it means that consumers are not actively engaged with the brand, which makes it harder for marketers to retain their loyalty and interest. Marketers prefer consumers who are actively involved with their brand and are more likely to make repeat purchases and recommend the brand to others.

Which of the Following Statements About Brand Laziness Is False