Select the stage of the consumer decision process that is represented by the observation, "It's really hard for me to get to class on time without a car.":
A)Alternative evaluation
B)Perception
C)Motivation
D)Problem Recognition
E)Information Search

Question

Quizplus · Accepted Answer

The observation, "It's really hard for me to get to class on time without a car" represents the stage of Problem Recognition in the consumer decision process because the person has recognized a problem or need, which is the difficulty of getting to class on time without a car.

Select the Stage of the Consumer Decision Process That Is