The Expectancy Disconfmnation Model suggests that:
A)as expectancies increase satisfaction increases.
B)as expectancies increase satisfaction decreases.
C)negative disconfirrnations cause satisfaction to increase.
D)expectancies are unrelated to satisfaction
E)reality is more important than what exists in the consumer's mind

Question

Quizplus · Accepted Answer

The Expectancy Disconfirmation Model suggests that satisfaction is influenced by the degree to which a product or service meets or exceeds a consumer's expectations. If expectations are not met, satisfaction will decrease. Therefore, as expectations increase, if they are not met, satisfaction will decrease. Therefore, Option B is the correct answer to the question.

The Expectancy Disconfmnation Model Suggests That