Consider the heuristic/systematic model of persuasion and fill in the blanks: "When is high and when consumers are able to think carefully about a persuasive message, consumers will follow route to persuasion."
A)opportunity; central
B)involvement; systematic
C)motivation; heuristic
D)ability; central
E)ability; systematic

Question

Quizplus · Accepted Answer

According to the heuristic/systematic model of persuasion, when consumers have high involvement (or motivation) and are able to think carefully (or have ability) about a persuasive message, they will be more likely to use the systematic (or central) route to persuasion. Therefore, option B, involvement and systematic, is the best choice that fits the given sentence.

Consider the Heuristic/systematic Model of Persuasion and Fill in the Blanks