What theory is based on the premise that individuals have a psychological desire to have harmony between a message object, a message sender, and receiver?
A) Drive theory
B) Expectancy theory
C) Cognitive dissonance theory
D) Weber's law theory
E) None of the above is correct.
Correct Answer:
Verified
Q62: Products that consumers purchase in order to
Q63: The post-purchase dissonance effect is especially likely
Q64: Which theory of emotion best explains the
Q65: When is a triad unbalanced in balance
Q66: Attitudes toward greeting cards, luxury cars, and
Q68: Attitudes toward security systems for homes or
Q69: Attitudes that serve the help people approach
Q70: Which of the following is not a
Q71: The effectiveness of advertisements during the Super
Q72: Sandra recently transferred into a new school.She
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents