Some researchers believe that consumers initially believe everything they see and hear, and rejecting a claim as false is a separate process.

Question

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This belief is based on the dual-process theory of cognition, which suggests that humans first process information using a fast, automatic, and intuitive system (System 1), which tends to accept information as true. Skepticism and critical evaluation of the information (rejecting it as false) require engaging a slower, more deliberate, and effortful system (System 2).

Some Researchers Believe That Consumers Initially Believe Everything They See