Seeing ads for extremely expensive store (e.g., Tiffany's, Saks Fifth Avenue) activates these concepts in memory and changes the way consumers think about ordinary retail stores for a brief period of time: ordinary stores seem inexpensive.This is an example of:
A)a contrast effect
B)proactive associative interference
C)an assimilation effect
D)an thin slice theory effect
E)a distraction effect

Question

Quizplus · Accepted Answer

This is an example of a contrast effect, where exposure to a high-end store creates a contrast with ordinary retail stores, making them seem cheaper in comparison.

Seeing Ads for Extremely Expensive Store (E