Which of the following is not a familiarity effect?
A)As familiarity increases, liking for a brand can increase.
B)As familiarity increases, a brand name can seem more famous.
C)As familiarity increases, judgments about a brand are held with greater confidence.
D)As familiarity increases, product claims seem more true.
E)All of the above are familiarity effects.

Question

Quizplus · Accepted Answer

All the options listed (A, B, C, D) describe effects that are associated with increased familiarity, which are known as familiarity effects. These effects include increased liking, perceived fame, confidence in judgments, and perceived truth of claims as familiarity with a brand or product increases.

Which of the Following Is Not a Familiarity Effect