The more familiar a neutral product becomes, the more a consumer will like the product.This is called the truth effect.

Name: The more familiar a neutral product becomes, the more a consumer will like the product.This is called the truth effect.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The phenomenon described is known as the mere exposure effect, not the truth effect. The mere exposure effect suggests that people tend to develop a preference for things merely because they are familiar with them.

The More Familiar a Neutral Product Becomes, the More a Consumer