When a consumer views an ad for a favorite product, prior experiences with this product are likely to be primed or activated from memory.This is an example of:
A)the organizational principles oflong-terrn memory
B)the encoding-specificity principle oflong-terrn memory
C)the association principle oflong-term memory
D)the limited-capacity principle oflong-terrn memory
E)None of the above is correct.

Question

Quizplus · Accepted Answer

The association principle of long-term memory states that information in long-term memory is organized based on the associations or links between different pieces of information. When a consumer views an ad for a favorite product, it is likely that prior experiences with this product (such as positive associations or memories) will be activated from memory due to the association principle.

When a Consumer Views an Ad for a Favorite Product